Take a trip in a hot air ballon


Rafferty Pendery - Exploring Business Success

I recently interviewed Rafferty Pendery asor  more  documented scientific expeditions."
part of a series of articles I'm doing on
young  entrepreneurs.Q: "Why aren't you satisfied to just be a
tourist and take the cruises and guided
Mr. Pendery is the CEO and founder of twotours?"
successful, fast growing companies. In 2006
he started 98th Street Clothing Company andA: "Being a tourist has never appealed to me.
in 2007 he started Studio98, a web design andI'm not the kind of guy who likes to stand on
development company. In previous articles,the sidelines and watch. I prefer to actively
I've explored his two very successfulparticipate in whatever activity I'm
businesses. In this article I want to findpursuing. I guess that's why I could never be
out how Mr. Pendery spends his time when he'ssatisfied working for someone else. I like to
not  wearing  his  CEO  hat.create my own game and be an active
participant  in  that  game."
Q: "Mr. Pendery when you're able to get away
from the office for a while, what do you likeQ: "What kind of field research have you done
to  do  to  relax  and  unwind?"so  far?"
A: "I actually have many other interestsA: "Recently I was part of an official NASA
besides my business ventures. I play theexploration. I was the crew chief for a hot
drums, fly small aircraft, crew for hot airair balloon team. My team's mission was to
balloons, go skydiving and recently I've beentest the feasibility of doing thermo graphic
doing a lot of scuba diving. I'm alsoimaging from a lighter than air craft. We
actively working on projects for myspent long hours crisscrossing the Mojave
application  to  the  Explorer's  Club."Desert in Southern California. The data we
collected in this mission will be used by
Q: "I've heard of the Explorer's Club. It's aNASA for further research on finding life on
very prestigious organization. Tell me moreMars if it does exist. Besides leading the
about  this  organization.air balloon team, I was asked to design the
commemorative patch that will be given to all
A: "I've wanted to be a member of thethe people who participated in this mission.
Explorer's Club since I was a little kid. AIt was extremely gratifying to participate in
lot of the heroes I had growing up werethis country's efforts to secure a foothold
members of this organization. The Explorer'son other planets for the benefit of all
Club is a professional society dedicated tomankind."
the advancement of field research, scientific
exploration and the ideal that it is vital toThis desire to create their own game and roll
preserve the instinct to explore. The missionup their sleeves and get their hands dirty
of the club is to encourage scientificmaking their dreams come true is a trait I
exploration of land, sea, air, and space. Tofound in many of the young entrepreneurs I've
qualify for membership you must carry out orinterviewed  for  this  series.
assist in field science expeditions to study
unknown or little known destinations orIn my next interview with Mr. Pendery I'm
phenomena in order to gain knowledge forgoing to delve deeper into his unique
humankind. You have to get out there andbusiness model that he has used to great
actually get your hands dirty working in onesuccess in both his businesses.



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