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Article #217: Rafferty Pendery - Exploring Business Success

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I recently interviewed Rafferty Pendery documented scientific expeditions."
as part of a series of articles I'm doing Q: "Why aren't you satisfied to just be a
on young entrepreneurs. tourist and take the cruises and guided
Mr. Pendery is the CEO and founder of two tours?"
successful, fast growing companies. In A: "Being a tourist has never appealed to
2006 he started 98th Street Clothing me. I'm not the kind of guy who likes to
Company and in 2007 he started Studio98, stand on the sidelines and watch. I
a web design and development company. In prefer to actively participate in
previous articles, I've explored his two whatever activity I'm pursuing. I guess
very successful businesses. In this that's why I could never be satisfied
article I want to find out how Mr. working for someone else. I like to
Pendery spends his time when he's not create my own game and be an active
wearing his CEO hat. participant in that game."
Q: "Mr. Pendery when you're able to get Q: "What kind of field research have you
away from the office for a while, what do done so far?"
you like to do to relax and unwind?" A: "Recently I was part of an official
A: "I actually have many other interests NASA exploration. I was the crew chief
besides my business ventures. I play the for a hot air balloon team. My team's
drums, fly small aircraft, crew for hot mission was to test the feasibility of
air balloons, go skydiving and recently doing thermo graphic imaging from a
I've been doing a lot of scuba diving. lighter than air craft. We spent long
I'm also actively working on projects for hours crisscrossing the Mojave Desert in
my application to the Explorer's Club." Southern California. The data we
Q: "I've heard of the Explorer's Club. collected in this mission will be used by
It's a very prestigious organization. NASA for further research on finding life
Tell me more about this organization. on Mars if it does exist. Besides leading
A: "I've wanted to be a member of the the air balloon team, I was asked to
Explorer's Club since I was a little kid. design the commemorative patch that will
A lot of the heroes I had growing up were be given to all the people who
members of this organization. The participated in this mission. It was
Explorer's Club is a professional society extremely gratifying to participate in
dedicated to the advancement of field this country's efforts to secure a
research, scientific exploration and the foothold on other planets for the benefit
ideal that it is vital to preserve the of all mankind."
instinct to explore. The mission of the This desire to create their own game and
club is to encourage scientific roll up their sleeves and get their hands
exploration of land, sea, air, and space. dirty making their dreams come true is a
To qualify for membership you must carry trait I found in many of the young
out or assist in field science entrepreneurs I've interviewed for this
expeditions to study unknown or little series.
known destinations or phenomena in order In my next interview with Mr. Pendery I'm
to gain knowledge for humankind. You have going to delve deeper into his unique
to get out there and actually get your business model that he has used to great
hands dirty working in one or more success in both his businesses.






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