Rafferty Pendery - Exploring Business Success

I recently interviewed Rafferty Pendery as partthere and actually get your hands dirty working in
of a series of articles I'm doing on youngone or more documented scientific expeditions."
entrepreneurs.Q: "Why aren't you satisfied to just be a tourist
Mr. Pendery is the CEO and founder of twoand take the cruises and guided tours?"
successful, fast growing companies. In 2006 heA: "Being a tourist has never appealed to me. I'm
started 98th Street Clothing Company and innot the kind of guy who likes to stand on the
2007 he started Studio98, a web design andsidelines and watch. I prefer to actively participate
development company. In previous articles, I'vein whatever activity I'm pursuing. I guess that's
explored his two very successful businesses. Inwhy I could never be satisfied working for
this article I want to find out how Mr. Penderysomeone else. I like to create my own game and
spends his time when he's not wearing his CEObe an active participant in that game."
hat.Q: "What kind of field research have you done so
Q: "Mr. Pendery when you're able to get awayfar?"
from the office for a while, what do you like toA: "Recently I was part of an official NASA
do to relax and unwind?"exploration. I was the crew chief for a hot air
A: "I actually have many other interests besidesballoon team. My team's mission was to test the
my business ventures. I play the drums, fly smallfeasibility of doing thermo graphic imaging from a
aircraft, crew for hot air balloons, go skydivinglighter than air craft. We spent long hours
and recently I've been doing a lot of scuba diving.crisscrossing the Mojave Desert in Southern
I'm also actively working on projects for myCalifornia. The data we collected in this mission will
application to the Explorer's Club."be used by NASA for further research on finding
Q: "I've heard of the Explorer's Club. It's a verylife on Mars if it does exist. Besides leading the air
prestigious organization. Tell me more about thisballoon team, I was asked to design the
organization.commemorative patch that will be given to all the
A: "I've wanted to be a member of the Explorer'speople who participated in this mission. It was
Club since I was a little kid. A lot of the heroes Iextremely gratifying to participate in this country's
had growing up were members of thisefforts to secure a foothold on other planets for
organization. The Explorer's Club is a professionalthe benefit of all mankind."
society dedicated to the advancement of fieldThis desire to create their own game and roll up
research, scientific exploration and the ideal that ittheir sleeves and get their hands dirty making
is vital to preserve the instinct to explore. Thetheir dreams come true is a trait I found in many
mission of the club is to encourage scientificof the young entrepreneurs I've interviewed for
exploration of land, sea, air, and space. To qualifythis series.
for membership you must carry out or assist inIn my next interview with Mr. Pendery I'm going
field science expeditions to study unknown or littleto delve deeper into his unique business model
known destinations or phenomena in order to gainthat he has used to great success in both his
knowledge for humankind. You have to get outbusinesses.