| You have just opened your business and
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| | local business, with customers located
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| are about to place your first ad in the
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| | within your city, having a logo probably
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| newspaper or Yellow Pages. The rep asks
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| | serves no real purpose, other than giving
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| you if you have a logo. Gulp. A logo? You
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| | you a unique identity. If you do a lot of
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| panic and realize you have to have one
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| | mixed-media advertising, such as TV,
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| and fast. After all, every business has a
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| | radio, and newspapers, the logo can help
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| logo and look how successful they have
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| | tie your promotions together and create a
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| become. Check out Coke, Microsoft, Honda,
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| | branding awareness. For example, if a
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| Wal-Mart, and the list goes on and on. So
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| | business called, "Party Heaven," uses a
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| you grab the local directory and pick a
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| | red balloon with angel wings on it's
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| graphic designer or ad agency and get
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| | signage, it's smart to carry that logo
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| moving. Thousands of dollars later, you
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| | through all it's advertising. Also, a
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| present the new logo to your ad rep and
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| | company with a national scope that has
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| are well on your way to success, fame and
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| | multiple locations or a country-wide
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| fortune. After all, now you have a
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| | franchise, needs to have a consistent
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| logo.Let's back up. Take a look at the
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| | theme that's aided by a well-conceived
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| process where a business is born and
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| | logo and color scheme.But the local
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| think about the timeline. When Bill Gates
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| | plumber or air conditioner repair service
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| began tooling with operating systems for
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| | mostly likely doesn't require a cute or
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| Microsoft, did he begin by designing a
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| | complicated logo, to satisfy their
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| logo? If you look at the first Coca-Cola
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| | customers. They can simply market and
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| logos, you wouldn't even recognize them
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| | offer good service to build their client
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| today. Other companies simply resorted to
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| | base. Especially when there are hundreds
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| their initials such as RCA, IBM, or UPS
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| | of plumbers, all using a wrench or pipe
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| in a slightly distinctive typeface. You
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| | as a logo in the Yellow Pages. There
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| see, their focus was actually on the
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| | obviously must have been a run on clip
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| business, rather than the public's
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| | art that day. I knew one that actually
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| perception. Later, they would hire
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| | used a toilet with something dark
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| advertising agencies to do the promotion
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| | floating in the bowl in their ads. Ergo,
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| and, if warranted, promote their logo.Can
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| | a lousy logo can actually hurt a
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| a logo build a brand and make the company
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| | business's image.So, to summarize, a logo
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| more money? Of course it can. Branding is
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| | is something that derives a
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| a huge business in itself. It's been
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| | well-implemented business plan. It can
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| proven in surveys that people remember
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| | enhance and establish the company's
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| certain logos better than past Presidents
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| | image. But it shouldn't be relied upon
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| or world capitals. But these
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| | for attracting customers or making up for
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| international symbols took time to be
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| | a weak product or service. After all,
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| established and the company became
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| | when all is said and done, it's still a
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| successful on its on merits first. They
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| | miniature piece of artwork. You can look
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| built a following and customer base
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| | at one of my creations by going to and
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| before marketing the logo as their
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| | check out their logo. It's the lamp of
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| representative. If Nike had begun with
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| | knowledge and well known to most nurses.
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| their stylized 'V' followed by their
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| | In the meantime, consider your business
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| slogan, 'Just Do It,' how would anyone
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| | and what a logo can do for you. And if
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| know what they were selling?I have been
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| | you're a plumber, pipe down.Jeffrey
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| an advertising consultant to thousands of
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| | Hauser's latest book is, "Inside the
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| businesses and designed hundreds of
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| | Yellow Pages," which can be viewed at
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| logos. I've never seen an awful business
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| | was a sales consultant for the Bell
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| made better with an award-winning logo.
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| | System Yellow Pages for nearly 25 years.
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| Conversely, I've seen many successful
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| | He graduated from Pratt Institute with a
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| businesses that thrived for decades
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| | BFA in Advertising and has a Master's
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| without any logo at all. Most of them
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| | Degree in teaching. He had his own
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| used their name in a variety of type
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| | advertising agency in Scottsdale, Arizona
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| styles that were easily read and,
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| | and ran a consulting and design firm, ABC
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| instead, communicated the nature of the
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| | Advertising. Currently, he is the
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| company. "Fred's Fine Custom Homes," or
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| | Marketing Director for
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| "XYZ Creative Web Design," still gets the
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| | thenurseschoice.com, a Health Information
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| message across.It all depends on your
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| | and Doctor Referral site.
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| market and purpose. If you are a small,
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|
