New Wineries And Lodging Attract Visitors To Temecula

Temecula, California, may have just 1/10th theThe setting is popular with couples who choose
number of wineries you find in Napa, but the localthe winery for a wedding backdrop, and Ponte
wine-tasting experience is earning high markshas a large event tent used for meetings and
from travelers who have checked it out.parties.
Located just off the well-traveled Interstate 15,With the exception of the new South Coast villas,
between Temecula vineyard Riverside and Sanmost of the accommodations near Temecular
Diego, the gently rolling hills and scenic vineyardswineries are bed-and-breakfasts or small inns, and
of the Temecula wineries now are becoming athere aren't many of them. That's one reason
destination in their own right. Not just a gimmickthat Luis and Sherry DiBernardo are enjoying
to boost local tourism, the wineries of Temeculaearly success with their new bed-and-breakfast
make good wine - and presumably good money -inn, the Castle. The Castle was built three years
turning the fruit of the Valley into wines that areago but one wing was left unfinished in case they
satisfying even the most sophisticated palates.wanted to become innkeepers. In January of this
New wineries are coming on board every year,year, they did just that.
according to Linda Kissam, executive director ofGuests can roam throughout their landscaped
the Temecula Valley Winegrowers Association. Biggrounds to Dibernardosenjoy the countryside
resorts are opening, too, such as the South Coastviews that begin with the swimming pool and
Winery's new Resort and Spa that was estimatedgroves of olive trees right on the property. The
to cost $20 million but cost well over that. Not toCastle itself is not just a name - the European
worry - the resort already is on its way to payingdécor and furnishings, the high ceilings and
off that investment with its 76 villas booked solidchandeliers all add to the medieval feeling. One end
on weekends even before the resort wasof the Great Room has a stone wall and long
completely finished.breakfast table befitting King Arthur. Medieval
"The whole goal here," says Mark Zovic, Southpaintings cover another wall. The four guestrooms
Coast's general manager, "is for Temeculaalso share in this motif to one extent or another,
wineries to be taken seriously." With many moreand most include Jacuzzi tubs.
visitors every year making Temecula part of theirFor the DiBernardos, Temecula's burgeoning wine
Southern California vacation plans, it seems likeindustry and the wide open spaces were enough
the area is now being taken plenty seriously.to lure them from the San Fernando Valley,
Zovic compares Temecula wineries to the Napawhere Louis had been involved for many years in
Valley of 20 years ago when its tourisminvestment banking. The couple bought the
infrastructure was catching up with the growingproperty because they loved the 'crickets, frogs
popularity of the region. But one of the localand stars in the sky' and now it's like getting paid
winemakers pointed out there is a big difference -to have a party every weekend."
many of Temecula's wines are already consideredVisitors to Temecula wineries will find they can
competitive with Napa and certainly not 20 yearsreasonably visit between four and six wineries in a
behind in the attainment of overall quality.day - most of the wineries are clustered in an
One vintner who feels pretty good about thearea along Rancho California Road. But wineries
quality of his Palumbowines is Nick Palumbo, aare not the only attraction in town - the city's
38-year-old grape grower who just two yearsHistoric Oldtown is a popular day trip for people
ago opened his own winery, Palumbo Familyfrom surrounding communities. A number of
Vineyards and Winery. Picture a 20-year-oldhistorical buildings are highlighted in a walking tour
rambler farmhouse set on 12 acres of vineyardsof the area, and there are many festivals held
and you see that the emphasis in this business isthroughout the year to bring attention to the
on family. The oak barrels containing the 1,500area.
cases of wine he produces each year are piledIf shopping is your thing, about 15 miles north on
high in what was once Palumbo's three-car garage.Interstate 15 is the Lake Elsinore Outlet Mall, which
Palumbo grows the grapes and "drives the tractorincludes dozens of outlet stores, each offering
every day" up and down his vineyard rows todiscount prices on brand name merchandise.
make sure the four varieties of grapes he is usingThere are seven championship golf courses in the
will be the quality needed for his special wines.area, as well as lakes for fishing. And, if you want
He's an example of what you'll find elsewhere into try something totally unique, local hot air balloon
Temecula - a vintner who is willing to stand therecompanies will give you an angle on the valley you
a few minutes and tell you how it's done. That'swon't get from anywhere else - a dreamy view
another difference from Napa, the locals say:from hundreds of feet above the gorgeous
almost all of the Temecula wineries areTemecula Valley Wine Country.
family-owned.AT A GLANCE
"If I didn't have control of the vineyards," PalumboWHERE: Temecula is located on Interstate 15,
says, "I wouldn't have control of the quality."about half way between San Diego and Riverside.
Palumbo says the reason his mom-and-popMuch of the Temecula Valley Wine Country is just
operation can produce wine commanding thea few miles east of I-15 on Rancho California
highest prices of all Temecula wineries is "I can doRoad. Temecula is easily included in any Southern
a lot more tricks than the other guys can." ForCalifornia vacation itinerary.
example, he can split his lots and make a bigWHAT: Temecula wineries have become a
difference in taste by using different yeast inpopular day trip for Southern Californians, but now
each lot and then blending the two together.is beginning to become a destination resort area
Over at Ponte Family Estate Winery, thewith several new accommodations being built in
emphasis is a little different, according to ownerthe past couple of years. With many lodging rates
Roberto Ponte. "I was confused before," Pontein Temecula still reasonable, those looking for
explains. "I thought it was all about the wine."cheap vacations need look no further. It's an
The people who visit his winery, Ponte says, areeasy, no-muss, no-fuss way to visit California
interested Pontein a getaway experience, andwineries.
wine just happens to be part of that. BeginningWHEN: Any time of year. California wineries
with a concept of "a day in the country," Pontegenerally harvest August to September and you
set about to create a kind of mini-theme park allcan see more of the grape and wine production
built around his winery and surrounded byactivities at that time. Temperatures are best in
hundreds of acres of vineyards. Opening in thethe winter months. Weekends are quite busy, so
summer of 2003, Ponte Family Estate Wineryweekdays are highly recommended. If you go on
offers one of the Valley's largest tasting roomsa weekend, visit the most popular tasting rooms
and a gift shop - similar to what you find in Napa -in the morning, about 10 a.m. when they open. If
and also serves gourmet California cuisine in theyou're booking one of the local inns and resorts,
popular Smokehouse Café.be sure to ask about travel deals and vacation
Visitors are encouraged to stroll the grounds ofpackages. Sometimes last minute travel deals are
the winery where they will find park-like pathwaysavailable.
and exhilarating vineyard views in addition to theWHY: Temecula is a good place to visit California
many features of the winery such as the giantwineries and be able to talk one-on-one with
stainless steel containers, the wine storage areavintners and see how they make wine. And, like
("where the wine sleeps," Ponte says) and otherother wine-growing regions, it's very scenic.
buildings and processes related to winemaking.