| Traditional advertising consists of tri-media | | | | 3. What kind of shape will it have? |
| meaning the television, radio and print. | | | | |
| These mediums are still very powerful and | | | | 4. Lastly, what kind of artwork will the |
| effective but more and more marketing people | | | | inflatable advertising balloon have? |
| are entertaining the idea of using non | | | | |
| traditional advertising. This is mainly | | | | These four questions are important because |
| because traditional media is becoming so | | | | the appearance is key in attracting |
| saturated and also becoming very expensive. | | | | customers. Some firms that specialize in |
| | | | advertising balloons have something that fits |
| In order for your brand or message to get | | | | those requirements in the inventory. If there |
| across, a marketer should make sure that the | | | | are none, a customized version will have to |
| medium used is unique from the rest. Small | | | | be done. |
| brands on the other hand have no budget as | | | | |
| big as established brands so there is the | | | | The marketing or advertising department of |
| challenge to find not only unique mediums but | | | | the company must be very detailed oriented in |
| mediums that will not cost so much money. | | | | this endeavor because this will be the symbol |
| This challenge has opened many new | | | | for the business. It is like having the |
| entrepreneurs to think of all sorts of non | | | | Budweiser or Goodyear blip often seen in |
| traditional advertising. | | | | major sports events but on a smaller scale. |
| | | | |
| One of the hit non traditional advertising | | | | Entrepreneurs then noticed that hot air |
| options is hot air balloon advertising. Hot | | | | balloon has a potential to be a medium of |
| air balloons used to be just decorations in | | | | advertising. A very keen observer will see |
| air much like fireworks.The balloon is often | | | | the potential of hot air balloons when placed |
| seen in major sports events like football and | | | | in any event. Hot air balloons can be |
| baseball. These are made of nylon and coated | | | | designed. It has enough space for a logo and |
| with silicon. The advantage for those who | | | | tagline. The most important thing is that it |
| decide to use this is that people who work in | | | | is visible to the naked eye even from afar. |
| office buildings, those who are driving on | | | | |
| the road or those who are walking can see it. | | | | It is especially nice to see a hot air |
| | | | balloon when it is the centerpiece of an |
| Research has shown that many small companies | | | | event or is the centerpiece of any area for |
| have also joined in the bandwagon after | | | | that matter. Hot air balloon advertising has |
| seeing someone else do this to attract | | | | to consider all these things to make sure |
| customers.The inflatable advertising balloon | | | | that it will shine as a non traditional |
| is powered by air and comes in different | | | | advertising medium. |
| shapes and sizes. Those who don't have a big | | | | |
| budget can get one that is 5 feet in height | | | | Hot air balloon advertising maybe expensive |
| while those who have money to spend can get | | | | but the mileage you get is exceptional. The |
| the one that is 70 feet tall. | | | | traditional tri-media might even pick up your |
| | | | hot air balloon ad so even if you did not |
| Before the individual decides to use an | | | | spend for any of those tri-media, there is a |
| inflatable advertising balloon, it is best to | | | | very big chance that you will see your ad in |
| ask these questions. | | | | print or television or that you will hear |
| | | | your ad being talked about over the radio. In |
| 1. How big will the balloon be? | | | | which case the budget you spent on the hot |
| | | | air balloon advertising will have a return of |
| 2. Will light emit from the balloon so that | | | | investment that is triple your original |
| it can also be seen in the evening? | | | | investment. |
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