| Traditional advertising consists of tri-media | | | | 3. What kind of shape will it have? |
| meaning the television, radio and print. These | | | | 4. Lastly, what kind of artwork will the inflatable |
| mediums are still very powerful and effective but | | | | advertising balloon have? |
| more and more marketing people are entertaining | | | | These four questions are important because the |
| the idea of using non traditional advertising. This is | | | | appearance is key in attracting customers. Some |
| mainly because traditional media is becoming so | | | | firms that specialize in advertising balloons have |
| saturated and also becoming very expensive. | | | | something that fits those requirements in the |
| In order for your brand or message to get | | | | inventory. If there are none, a customized version |
| across, a marketer should make sure that the | | | | will have to be done. |
| medium used is unique from the rest. Small | | | | The marketing or advertising department of the |
| brands on the other hand have no budget as big | | | | company must be very detailed oriented in this |
| as established brands so there is the challenge to | | | | endeavor because this will be the symbol for the |
| find not only unique mediums but mediums that | | | | business. It is like having the Budweiser or |
| will not cost so much money. This challenge has | | | | Goodyear blip often seen in major sports events |
| opened many new entrepreneurs to think of all | | | | but on a smaller scale. |
| sorts of non traditional advertising. | | | | Entrepreneurs then noticed that hot air balloon has |
| One of the hit non traditional advertising options is | | | | a potential to be a medium of advertising. A very |
| hot air balloon advertising. Hot air balloons used to | | | | keen observer will see the potential of hot air |
| be just decorations in air much like fireworks.The | | | | balloons when placed in any event. Hot air balloons |
| balloon is often seen in major sports events like | | | | can be designed. It has enough space for a logo |
| football and baseball. These are made of nylon | | | | and tagline. The most important thing is that it is |
| and coated with silicon. The advantage for those | | | | visible to the naked eye even from afar. |
| who decide to use this is that people who work in | | | | It is especially nice to see a hot air balloon when it |
| office buildings, those who are driving on the road | | | | is the centerpiece of an event or is the |
| or those who are walking can see it. | | | | centerpiece of any area for that matter. Hot air |
| Research has shown that many small companies | | | | balloon advertising has to consider all these things |
| have also joined in the bandwagon after seeing | | | | to make sure that it will shine as a non traditional |
| someone else do this to attract customers.The | | | | advertising medium. |
| inflatable advertising balloon is powered by air and | | | | Hot air balloon advertising maybe expensive but |
| comes in different shapes and sizes. Those who | | | | the mileage you get is exceptional. The traditional |
| don't have a big budget can get one that is 5 feet | | | | tri-media might even pick up your hot air balloon |
| in height while those who have money to spend | | | | ad so even if you did not spend for any of those |
| can get the one that is 70 feet tall. | | | | tri-media, there is a very big chance that you will |
| Before the individual decides to use an inflatable | | | | see your ad in print or television or that you will |
| advertising balloon, it is best to ask these | | | | hear your ad being talked about over the radio. In |
| questions. | | | | which case the budget you spent on the hot air |
| 1. How big will the balloon be? | | | | balloon advertising will have a return of |
| 2. Will light emit from the balloon so that it can | | | | investment that is triple your original investment. |
| also be seen in the evening? | | | | |