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I'd Rather Fail Big than Live Small

I just got back from driving through the marketing, writing e-books, and running
hill country and listening to Dan Kennedy an international online business?
interview Gene Landrum. As a "gold" EVERYTHING!!!
member of Dan Kennedy's mentoring I think the most valuable benefit of my
service, I get CDs every few weeks of internet marketing lifestyle is the
Dan, or his partner Bill Glazer, people I get to hang out with. After
interviewing a mega-successful years of being a loner, I've got a "peer
entrepreneur. group!"
Lundrum gave Dan a delightful interview I get to hang out with Joe Vitale, who
full of amazing stories taken from his broke all the rules in the book
books. And he made me feel like I publishing business, and went to number
belonged to a group, which is a feeling I one twice on the national best-seller
don't get much- even when I'm hanging out charts- while the authors who played by
with musicians. You'd be amazed at how the rules sat around and complained.
many artists and musicians are just I get to hang out with Cindy Cashman, who
sitting around waiting to be discovered made a million bucks by "writing" and
while they continue to do the same thing promoting a blank book with a great
all the other musicians and artists are title.
doing. I get to hang out with Craig Perrine, who
Losers, losing by following losers. Not has achieved amazing success by breaking
much of a plan, but it's pretty popular. the rules in the internet list-building
Until I discovered the internet marketing business.
world, I felt like the only square peg in And there are many others- the internet
a world of round holes. Listening to marketing is world populated with wild,
Dan's interviews makes me realize that intelligent, brave, and interesting
I'm actually in good company- I'm a people.
member of a group of entrepreneurs who These are the mavericks- the square pegs-
follow Sam Walton's Rule #1. I'm honored to know them.
Do you know Sam's "Rule #1?" He used it All my life, I've heard "get a REAL job!"
to build the most successful retail The miserable, gray people- the ones
business in history. trapped in the job they hate (which,
Do you want to know the secret that he according to Dan Kennedy's research, is
used to make WalMart unstoppable? at least 2/3 of the population) wanted
Keep reading. me to join them in their misery.
His "rule #1" has been my credo all my Parents. Teachers. Unsuccessful
life, and I've caught a great deal of musicians. Bosses (musicians have lots of
shit for it- it turns out that Ayn Rand, bosses- because we keep a day-job just
Thomas Edison, Frank Lloyd Wright, Henry long enough to book gigs, then we move
Ford, H. Ross Perot, Donald Trump, on).
Richard Branson, and most of my other Television- Trump and Branson have TV
heroes had the same credo. shows, and that's a good start... but
Want to hear a story? they're about hiring employees! The
Due to a bizarre and surreal series of winners get a JOB!
circumstances, I found myself living the You can bet your momma's egg money that
life of a high-school drop-out street Donald Trump doesn't want a job. Richard
hippie in 1973. I'd tell you the story, Branson doesn't want a job. They didn't
but you wouldn't believe me. get where they are by working for someone
Kafka's an amateur compared to East Texas else.
wingnuts- and I got on the wrong side of I think they should award prize money to
a town full of East Texas wingnuts and the contestant that tells Donald Trump to
had to quit high-school at 17. take a flying f**k at the moon, and
My best option at the time was to move in starts his own business.
with a house full of hippie musicians in The education factories- imagine what
the Montrose area of Houston. It was would happen if schools taught
shelter, and we usually could scrounge entrepreneurship instead of wage-slavery?
food- Anderson Fair, a spaghetti Our whole education system sucks lemons
restaurant that featured folk music, because it's based on a 19th century
would feed us in return for a few hours model, and designed to turn out workers-
of music, but only the zucchini for jobs that haven't been available in
spaghetti. decades! Factories that turn out waves
You can live on zucchini spaghetti if you of miserable, gray people- suffering
have to. through the week and living for the
We played strip clubs and gay bars. We weekend.
played for peanuts- literally. What would happen if they taught people
After a year or so of this, on a hot and how to think, instead?
humid night, I accidentally drank a quart Family- here's the big one. Anytime my
of mysterious tea, which caused me to family gets together, I get to hear about
take a psychic time-out. When I came how I'm the one who's always "coloring
back from visiting the red queen, I outside the lines" from one of my
realized I needed to go to college. relatives- he thinks he's insulting me!
So, I walked, in the early morning hours, That's the thing I'm proudest of, and the
through the darkest, most dangerous part key to my success. Nobody ever
of Houston, to the bus station and took accomplished anything important, or
the bus home. I walked into the house as grand, or OUTRAGEOUS by coloring inside
my father was drinking his morning coffee the lines.
and announced that I was ready to go to Following the rules is for losers.
college. Did you notice the list of heroes I put
Skeptical, he suggested I get a job. at the top of this article? They have a
After a year or so of manual labor, I lot of things in common:
finally made my way to North Texas 1. They didn't wait for permission to be
University- on the strength of a good SAT great- they just went ahead and did it.
score and a better audition with the 2. They didn't worry about credentials
piano faculty. or diplomas. Richard Branson has an
After a year of cutting down trees, I was eighth grade education. Frank Lloyd
probably the "buffest" piano major on the Wright had about three months of formal
campus. While I was there, I designed schooling. All educated successful
and -with the help of a physics major people, regardless of how much
buddy of mine- created the first laser "schooling" they have, are self-educated.
light show in the southwest. We had a You can't trust the educators to educate
running engagement at the Fort-Worth you.
Museum of Science and History. 3. They were OUTRAGEOUS! Branson and
After three years at NTSU, I sent an his hot-air balloons, and now space
audition tape to the University of Texas, flights. Thomas Edison announcing the
and got accepted in their graduate light bulb long before he actually had
composition program. created one. Everybody on that list
I still hadn't gotten my high-school listened to sage advice from the gray
diploma, technically, I was a high-school people and called bullshit on it. Then
drop-out going to grad school. they went on to create a better world.
I loved college. I ended up with music 4. They made their own rules. And then
and English minors, but that only tells broke them.
part of the story. I was a photography 5. They had grand failures, followed by
major, studying under Gary Winnogrand. I grand successes.
studied journalism. I took art classes. I tell my clients at the Your Portable
I was in heaven. My degree plan was to Empire University, and I'll tell you-
not worry about getting a degree. I was there ain't no such thing as failure.
getting an education. It's all data. To succeed BIG you may
After a few years, I got a glimpse of the have to fail big. It's just a stretch of
naked under-belly of the modern classical highway- you may have to go through some
music world and didn't like what I saw. bad road to get where you're going.
A showdown with a famous composer during The odds that we will be as successful as
a seminar was the final straw. Thomas Edison or Richard Branson are
He accused me of prostituting my art by small, even if we try... but if we don't
making money writing commercials. What a try, there's no chance at all.
crock! This was the same guy who I'd rather fail big than live small,
financed his studio by doing wouldn't you? Especially knowing that
sound-effects for shampoo commercials. "failing big" is just a stop on the way
And some of the other ways he prostituted to "living large."
didn't have anything to do with his art. And what was Sam's "Rule #1?"
I bailed on college, and joined a rock Here it is: "Break the rules."
band. ****************************************
Wouldn't you? *********** Pat O'Bryan is the CEO of
A short time later, we were touring with Practical Metaphysics, Inc., Director of
Cheap Trick, Heart, ZZ Top, The Climax the Milagro Research Institute, an award
Blues Band- it was a wonderful, winning songwriter, recording artist,
exhausting, amazing experience. visual artist, author, video producer and
At this point in my life, I was probably internet marketer. He is the host and
the best educated high-school dropout promoter of the "Your Portable Empire"
rock star on the planet. Un-Seminars.
What's this got to do with internet




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