| Getting the attention of the customer is the only | | | | The first will be the construction costs that will |
| way a company can survive. Since there are | | | | come from the manufacturer. This will on the |
| other brands competing, it is important to | | | | design and specifications given by the client. |
| advertise in order to gain leverage over the | | | | The second is the operation of the balloon. Some |
| others. | | | | people will just want to tie this on the roof of the |
| A company can spend a lot of money on | | | | office. |
| television, radio or the billboards but if there isn't | | | | The third is called balloon public relations where |
| enough money in the budget it is best to use | | | | someone experienced flies around the city. |
| advertising balloons instead. The practice of using | | | | If the company doesn't have the money for this, |
| this in the United Kingdom is almost the same as | | | | there are other options. These people can settle |
| in the United States. | | | | for the inflatables that are powered by large fans. |
| The firm can choose to use inflatables or get | | | | Again a design has to be chosen before it can be |
| those that are powered using helium. Most of the | | | | delivered. |
| companies in the United Kingdom go to a firm | | | | The difference between an inflatable and a balloon |
| that will make a design or use an existing one and | | | | is that these can't float in the air. The fan is what |
| get that ad in the air. An experienced pilot will fly | | | | keeps this on the ground and will just wave from |
| one of these as well as take some riders who will | | | | one direction to the next depending also on the |
| like to come on board. | | | | direction of the wind. |
| The standard shape of the balloon is always there. | | | | Advertising is the only way to launch a product or |
| If people want a different touch, this can be | | | | create awareness in the market. If people don't |
| shaped into a soda can, a strawberry or a | | | | have a lot of money but need to advertise, using |
| famous cartoon character that can really make | | | | a balloon is the best way to go. These are easy |
| people look up and be sold on the ad. | | | | to make and maintain enabling the company to |
| The cost of an advertising balloon for really big | | | | make a new one after a few months. |
| ones is divided into three parts. | | | | |